Short answer: the Wegovy pill Super Bowl ad starred Kenan Thompson and DJ Khaled, with four more named cast members. MM+M reports a 90-second spot that aired during the game with Kenan Thompson, DJ Khaled, Danielle Brooks, Ana Gasteyer, John C. Reilly and Danny Trejo. Thompson and Khaled carried the message that Wegovy is now a pill. The FDA did send Novo a letter in February, but that letter was about a different January ad, not the Super Bowl spot. Below you will find who was in it, what the ad said, what the pill costs and what to check before you decide.
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| Item | Detail |
|---|---|
| Product | Wegovy pill, made by Novo Nordisk |
| Super Bowl ad | 90-second spot that aired during Super Bowl LX on 8 February 2026 |
| Cast named in the ad | Kenan Thompson, DJ Khaled, Danielle Brooks, Ana Gasteyer, John C. Reilly, Danny Trejo |
| FDA approval | Approved in December and launched in January, according to Forbes |
| Self-pay price | $149 to $299 a month, depending on dose, per Novo’s cost page |
| FDA letter | Dated 5 February 2026, about a different Novo ad |
| Product Page | Product Page |
| Facts dated | 2026-11-11 |
Who was in the Wegovy pill Super Bowl ad?
MM+M’s report on the ad names six cast members: Kenan Thompson, DJ Khaled, Danielle Brooks, Ana Gasteyer, John C. Reilly and Danny Trejo (MM+M report on the Super Bowl ad). The ad opens with Thompson atop a water tower telling viewers Wegovy is now a pill. Khaled then reminds him that Wegovy can help patients keep weight off in combination with diet and exercise. Forbes reports that Novo partnered with DJ Khaled and Kenan Thompson for the spot (Forbes on Super Bowl weight-loss ads). The spot is a paid message from Novo, and the celebrities are performing in it.
What did the Wegovy pill ad say?
The closing line, as MM+M prints it, is: “Maybe we don’t need a pill for everything, but for managing weight, there’s Wegovy, the first and only GLP-1 pill for weight loss.” MM+M says the second half of the ad carries the important safety information over slow-motion clips of the cast.
Novo told Forbes the ad aims to raise awareness of oral Wegovy and the convenience of a pill over an injection. Novo also said, as quoted by MM+M, that many people are on the sidelines. They want a GLP-1 and want Wegovy, but they don’t necessarily want an injection.
Did the FDA object to the Wegovy pill ad?
The FDA objected to a different Novo ad. On 5 February 2026, FDA’s Office of Prescription Drug Promotion sent Novo an untitled letter about a TV ad the company produced to air in January (Regulatory Focus report on the FDA letter). That ad called the pill “the first and only FDA-approved GLP-1 weight loss drug that can help people lose weight and keep it off.”
In the FDA’s words, the totality of the claims misleads consumers into thinking the pill form makes it superior to other GLP-1 drugs, which come only as injectables. FDA said “live lighter” and “a way forward” misleadingly imply additional weight loss compared with other approved GLP-1 treatments, and that this has not been demonstrated. FDA also said it knew of no data supporting superiority over similar injectables and asked Novo for any.
FDA’s wider crackdown on misleading drug ads began in September 2025, when the agency said it was sending thousands of letters asking companies to remove misleading ads (FDA launch of the ad crackdown).
Forbes reports that Novo confirmed it received the letter, said it takes all regulatory feedback seriously, and is responding. Novo also said the January ad has run since the pill’s launch and is not its Super Bowl spot.
Is the Wegovy pill FDA-approved, and what is it approved for?
Forbes reports the FDA approved the pill in December and that it launched in January (Forbes on Super Bowl weight-loss ads). The exact approved use is written in the prescribing information, which is the label. Read it on Novo’s site and ask your prescriber how it applies to you. Novo’s cost page links to Important Safety Information, including the Boxed Warning, so read that before you decide.
What does the Wegovy pill cost?
Novo’s cost page lists self-pay prices by dose as of 2026-11-11. One month is one bottle of 30 tablets.
| Dose | Self-pay price per month |
|---|---|
| 1.5 mg | $149 |
| 4 mg | $199 |
| 9 mg | $299 |
| 25 mg | $299 |
With commercial insurance, the page says you can pay as little as $25, subject to a maximum savings of $100 a month. Government beneficiaries are excluded. The price guide adds that eligible Medicare patients pay $50 a month through the Medicare Bridge GLP-1 program. For a wider look at what these medicines cost through other channels, see our costco glp-1 price guide.
Prices and offers change, so check today’s price on the checkout page before you order.
What do telehealth sellers charge for the Wegovy pill?
Ro and Hims & Hers both list the Wegovy pill with a separate membership fee, and the figures below are from their pages as read on 2026-11-11.
| Seller | Wegovy pill listed | Membership fee listed | Page |
|---|---|---|---|
| Hims & Hers | From $149 a month; Hims says this price includes medication only, if prescribed | $39 for the first month, then $149 a month, billed separately | Product Page |
| Ro | Ro says the medication cost depends on your treatment and insurance coverage | $39 for the first month, then $149 a month on a monthly plan; medication is not included | Product Page |
If you want to compare these with other cash-pay options, our Ro GLP-1 cost guide breaks down the Ro numbers in more detail.
How do cancellations and refunds work?
Ro’s terms say that if you cancel at least 48 hours before your next renewal date, the Body Membership will not automatically renew. Ro’s returns page says it cannot issue refunds or accept returns of prescription products for reuse or resale, and that all sales are final. Ro’s terms also say you will be refunded automatically if you are deemed unsuitable for treatment or your request is rejected.
Hims’ terms say the first-month membership fee is non-refundable, and you will not be eligible for a medication refund after it has shipped. A medication refund applies if you cancel within 48 hours of an initial order that has not yet shipped, or at least two days before a subscription renewal. Cancelling the membership also cancels any active medication plan.
Ro’s BBB profile for Ro, read on 2026-11-11, shows an A+ rating and 771 complaints in the last three years, 407 in the last 12 months. Complaint themes on the page include unclear or unexpected charges and refusals of refunds for used medication. Trustpilot shows Ro at 3.9 out of 5 from 7,719 reviews on the same date. Read the terms before you pay, because the membership and the medication are billed separately.
Which other celebrity ads get mixed up with this one?
- Serena Williams appeared in Ro’s Super Bowl LX ad. Ro’s press release says it debuted on NBC on 8 February 2026 (Fierce Pharma on Ro’s ad).
- Common narrated Hims & Hers’ Super Bowl LX ad, which Fierce Pharma described on 29 January 2026 (Fierce Pharma on Hims’ ad).
- Tom Brady was named eMed’s chief wellness officer in a Boston Globe report dated 12 January 2026 (Boston Globe on Tom Brady’s eMed role). This is a separate company from Novo.
Before you order
- Ask a licensed prescriber whether the pill fits your health history and other medicines. A pharmacist can check how it fits with what you already take.
- Read the Important Safety Information and Boxed Warning linked from Novo’s cost page.
- Ask any seller for its cancellation window in writing before you pay.
- Tell your prescriber about any existing aches, such as joint pain that flares in cool weather, which Cleveland Clinic covers in Can cool weather trigger joint pain.
- If a seller offers a compounded version, note what FDA says: “Compounded drug products are not FDA-approved” (FDA warning letter to Hims).
Your next step is small: get the right dose from your prescriber, then compare the self-pay price with what your insurance would cover. If you are weighing approved pills against compounded tablets, read our oral glp-1 pills comparison before you decide.
