Short answer: yes. Hims & Hers ran a Super Bowl ad in 2025 and another in 2026. The 2025 spot promoted the company’s version of Ozempic. The 2026 spot, narrated by Common, pitched health care access, including weight-loss treatment. What Hims sells is a monthly weight-loss membership, with medication billed separately, and medication is not available without that membership. Below you will find what each ad said, the prices Hims lists, how cancellations and refunds work, and what FDA has said about compounded versions.
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Quick facts, as of 2026-11-11
| Item | Detail |
|---|---|
| Super Bowl ads | 2025: a 60-second spot, per Adweek (published 7 February 2025). 2026: a minute-long spot narrated by Common, per Fierce Pharma (29 January 2026). |
| 2026 ad broadcast | Premiered during the 8 February 2026 Super Bowl LX game. |
| Membership price | $39 for the first month, then auto-renews at $149 a month (Hims weight-loss page). |
| Medication billing | Billed separately. The listed prices include medication only, if prescribed. |
| Complaint about the 2025 ad | The Partnership for Safe Medicines urged FDA to block it (Adweek). |
| FDA action on Hims | A warning letter dated 2025-09-09 about compounded semaglutide website claims, and an FDA statement dated 2026-02-06 that names Hims & Hers. |
| Regulatory action on the 2026 ad | Fierce Pharma reports none. |
Is the Hims ad about weight loss, or something else?
According to Adweek’s 2025 report, the 60-second 2025 spot pairs footage of people eating junk food with Childish Gambino’s “This Is America,” and promotes Hims’ version of the weight-loss drug Ozempic.
The 2026 spot opens with the line “Rich people live longer.” Its message is about health access and affordability, and it lists weight-loss treatments that can be microdosed to fit personal goals. Fierce Pharma’s report on the ad says the spot closes by presenting the same science and access as available without needing connections.
Forbes writes that the 2026 ad mentions microdoses of GLP-1 medicines, along with cancer detection and hormone therapies. Hims told Fierce Pharma it expected the spot to ruffle some feathers.
What does the Hims weight-loss program actually sell?
Hims’ weight-loss page lists GLP-1 medication access, round-the-clock care team access with licensed-provider messaging, nutrition and exercise guidance, a personalized treatment plan, a private member community, member discounts from HelloFresh, MyFitnessPal and Ladder, a Hims smart scale, in-app weight tracking, and help with dosage changes and side effects. The page says medications are prescribed based on what the provider judges to be medically appropriate.
The page also explains that the membership is a separate charge. It does not include a prescription or guarantee one, and medication cannot be obtained without a membership.
| Item | What the Hims page says |
|---|---|
| Membership | $39 for the first month, then auto-renews at $149 a month |
| Medication | Billed separately; the price includes medication only, if prescribed |
| Support | Care team access, nutrition and exercise guidance, personalized plan, smart scale, in-app tracking |
| Product Page | Product Page |
How much do the Hims weight-loss medications cost?
The Hims weight-loss page showed these starting prices per month on 2026-11-11. Prices change, so check the checkout for today’s price.
| Medication, as Hims lists it | Starting price per month |
|---|---|
| Wegovy pill | $149 |
| Wegovy microdose | $149 |
| Wegovy pen | $199 |
| Zepbound vial | $299 |
| Zepbound KwikPen | $299 |
| Foundayo pill | $149 |
| Ozempic pill | $149 |
| Ozempic injection | $199 |
| Mounjaro | $1,899 |
| Zepbound | $1,899 |
Add the membership to any of these. The page lists the membership at $39 for the first month and $149 a month after that.
Are the Hims medications compounded?
Ask Hims which items on that list are compounded and which are FDA-approved before you pay for the first month. FDA’s own position is plain: FDA’s warning letter to Hims states “Compounded drug products are not FDA-approved.” If you are comparing pill options, the oral glp-1 pills guide covers compounded tablets in more depth.
Your prescriber decides which medication fits your health history. Hims’ own page says the provider makes that call.
What did the FDA say about Hims?
On 9 September 2025, FDA sent Hims a warning letter about its website. FDA reviewed hims.com in August 2025 and found that claims about the company’s compounded semaglutide were false or misleading. The claims FDA named were “Same active ingredient as Ozempic and Wegovy” and a claim about proven clinical results for its ingredients. FDA asked for a written response within 15 working days. The letter covers website content only.
On 6 February 2026, FDA Commissioner Martin A. Makary issued an FDA statement on non-FDA-approved GLP-1 drugs. FDA said it plans to take firm steps against the active ingredients used in unapproved compounded GLP-1 drugs. The statement names Hims & Hers and other compounding pharmacies for marketing these drugs as alternatives to approved ones. It also says companies cannot describe compounded products as generic or as the same as approved drugs, cannot claim the same active ingredient as approved drugs, and cannot claim proven clinical results.
On 3 March 2026, FDA issued 30 warning letters to telehealth companies over compounded GLP-1 claims, as described in an FDA telehealth warning press release. FDA called it the second group of such letters.
Forbes columnist Joshua P. Cohen writes that telehealth firms are not held to the same drug-advertising rules as drug makers, so viewers do not hear a full list of side effects in these ads. Fierce Pharma reports no regulatory action on the 2026 Hims ad.
How do cancellations and refunds work?
Hims’ terms and support pages, as of 2026-11-11, set out these rules. Read them before you order.
| Situation | What Hims’ terms say |
|---|---|
| First month’s membership fee | Non-refundable |
| Medication after it ships | No refund once it has shipped |
| New order cancelled | Medication plan refund if you cancel within 48 hours of submitting payment and the plan has not shipped |
| Renewal cancelled | Medication plan refund if you cancel at least two days before your next billing date |
| Cancelling only the medication plan | The membership keeps renewing until you cancel it |
| Cancelling the membership | Also cancels the medication plan; membership benefits end after the current billing period |
| Other partial-period refunds | Not automatic; decided at Hims’ discretion |
| Disputes | Binding arbitration with a class-action waiver, unless you opt out in time |
Medication cancellation, billing and refund requests are handled by the pharmacy partner Gifthealth under its own policies. Put the 48-hour and two-day dates in your calendar.
Which Super Bowl weight-loss ad belongs to which company?
These mix-ups are common, because several brands ran weight-loss ads in the same season.
| Brand | Ad and date | What it sells, per the source |
|---|---|---|
| Hims & Hers | 2025 spot and 2026 spot narrated by Common | A weight-loss membership with medication access |
| Ro | Serena Williams in Ro’s first Super Bowl commercial, on NBC during Super Bowl LX on 8 February 2026 | GLP-1 medication through Ro, under its “Healthier on Ro” campaign |
| Novo Nordisk (Wegovy pill) | A 90-second ad with Kenan Thompson and DJ Khaled that aired during the Super Bowl, per MM+M (February 2026) | The Wegovy pill, which the ad calls “the first and only GLP-1 pill for weight loss” |
| Noom | “Lose for Keeps” campaign with Rebel Wilson, two TV spots, reported by Fierce Pharma on 2026-07-20 | Noom weight-loss and GLP-1 programs |
| eMed | Tom Brady named chief wellness officer, reported by the Boston Globe on 2026-01-12 | A GLP-1 program aimed at employers |
The FDA letter dated 5 February 2026 concerned a different Novo ad, not the Super Bowl spot, according to the RAPS report on the Wegovy letter. Forbes reports that Novo said the ad has run since the pill’s January launch and is not its Super Bowl spot.
Before you order
Food basics sit next to any medication. A Cleveland Clinic dietitian, Beth Czerwony, says in Cleveland Clinic’s game-day snacking advice that making your own foods lets you control portion sizes, salt, fat and sugar.
- Ask Hims which listed medications are compounded and which are FDA-approved.
- Check the checkout for today’s price, and confirm the membership and medication lines separately.
- Set reminders for the 48-hour and two-day cancellation windows.
- Let your prescriber decide which medication fits your health history.
- Read the telehealth weight loss legit checklist before you enter payment details.
By HealthDataConsortium.org Research Team
This article is for general information purposes only and does not constitute medical advice. Consult your doctor or qualified healthcare provider before making changes to your health routine.
