Serena Williams appeared in Ro’s first Super Bowl commercial, which aired during Super Bowl LX on NBC on 8 February 2026. In the ad she says “I’m on Ro,” and Forbes reports that she says she lost 34 pounds using a GLP-1 medication. Ro calls her its GLP-1 patient ambassador, and her husband is an investor in Ro and sits on its board, a tie Ro’s own release discloses. Below you will find what she said, what Ro’s program costs, how refunds work, and how the same medicines are priced when you buy from the maker.
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Did Serena Williams really appear in a Ro Super Bowl ad?
Yes. Ro’s Super Bowl press release, dated 28 January 2026, announces the commercial and the “Healthier on Ro” campaign it launches. Ro says the ad debuts during Super Bowl LX on NBC on 8 February 2026, and it names linear and broadcast TV, digital and paid social, and out-of-home takeovers in U.S. cities as channels. Fierce Pharma’s report on the ad says it shows updates on Williams’ health over footage of her “moving better on Ro.” Forbes coverage of Super Bowl ads describes her using an injectable pen and navigating Ro’s app, and says the ad also mentions a new pill version.
What did Serena Williams say?
Fierce Pharma reports her line from the ad: “I’m on Ro.” In Ro’s release of 28 January 2026, Williams is quoted saying “I feel better now than I have in years” and “Being on Ro helped me focus on my health in a way that actually worked for me.” The same release quotes her describing the journey as “about feeling strong, energized, and healthy in my body.” Forbes reports her account of losing 34 pounds on a GLP-1 medication, after weight gained following pregnancy.
Is the tie between Serena Williams and Ro disclosed?
Yes. Ro’s release states that “Williams’ husband is an investor in Ro and serves on its board.” The FTC endorsement guidance says that when an endorser has a tie to the marketer that many consumers would not expect, and that could change how much weight they give the endorsement, the tie should be made plain. Money or other value typically qualifies as such a tie.
What does Ro’s program cost?
The membership, as Ro’s weight loss page describes it, bundles FDA-approved GLP-1 access with an insurance concierge, messaging with providers, help managing side effects, one-on-one coaching, check-ins with a Ro-affiliated provider, and delivery to your door.
| Item | Detail |
|---|---|
| Product Page | Ro’s weight loss page |
| Membership | $39 for the first month, then $149 a month on a monthly plan. An annual prepaid plan brings the monthly figure down to $74. |
| Medication | Not included in the membership cost. Ro’s page says the medication’s price varies with your treatment plan and what your insurance covers. |
| Medications listed | Wegovy pill, Zepbound KwikPen, Foundayo pill, Wegovy pen, Zepbound pen, Ozempic |
| Ro’s stated results | Ro’s page puts the potential at up to 20% of body weight on average over one year. Ro’s release gives an average of 14 to 20 percent weight loss over a year when combined with diet and exercise. |
Prices as of November 11, 2026; check the checkout for today’s. For a longer breakdown of Ro’s membership and insurance steps, read the Ro GLP-1 cost guide on this site.
How do insurance and approval work with Ro?
Ro looks at whether your plan covers GLP-1 drugs. When prior authorization applies, the insurance concierge handles the forms. If the medicine is not covered, the provider proposes other FDA-approved GLP-1 options that you pay for yourself. Ro’s page says this takes about 1 to 2 weeks, and describes medication as “if appropriate,” depending on your health history and coverage.
How does it compare with buying from Novo Nordisk directly?
Novo Nordisk’s Wegovy cost and coverage page lists these self-pay prices for Wegovy.
| Option | Price as printed |
|---|---|
| Product Page | Wegovy cost and coverage page |
| Wegovy pill, self-pay | The pill costs $149 a month at 1.5 mg, $199 at 4 mg, and $299 at 9 mg or 25 mg. A month means one bottle of 30 tablets. |
| Wegovy pen intro offer | Starts at $199 a month for two months at 0.25 mg or 0.5 mg, then rises to $349 a month. Each month covers one 4-pen box. |
| Wegovy HD 7.2 mg pen | $399 a month |
| Commercial insurance | Commercially insured patients may pay as little as $25, with savings capped at $100 a month. Government beneficiaries are excluded. |
Novo’s price guide adds that eligible Medicare patients pay $50 a month through the Medicare Bridge GLP-1 program. It also says the pen offer carries eligibility rules and restrictions, and that Novo can change or end it whenever it chooses. Ro’s $39, $74 and $149 figures cover the membership only, so compare the total at checkout, not the membership alone. Ro’s list also includes Zepbound and Foundayo, so check the maker’s own site for those self-pay prices before you compare. If you are weighing pill versions specifically, the oral GLP-1 pills guide on this site covers oral pills and compounded tablets.
How do cancellation and refunds work?
- Under Ro’s terms of use, cancelling 48 hours or more before your renewal date stops automatic renewal and further membership charges.
- The payments section of the terms says fees and charges are not refundable in whole or in part, except as a refund policy sets out. You are refunded automatically if Ro charged you and then finds you unsuitable for treatment or turns down your request for another reason. A refund can take 5 business days, sometimes longer.
- Ro’s returns and refunds page says it does not refund or take back prescription products that would be reused or resold, and that every sale is final. If you believe Ro made a mistake filling your prescription, contact Ro.
- Ro’s cost and pricing FAQ adds that a shipped order cannot be sent back.
- Medication refunds, replacements and disputes go through the policies and review of the dispensing pharmacy and, where it applies, Lilly.
What do customers say about Ro?
The BBB profile for Ro shows an A+ rating and BBB accreditation since 23 July 2018. It lists 355 customer reviews, and 771 complaints in the last three years, 407 of them in the last 12 months. The complaints break down as follows:
| Complaint type | Count |
|---|---|
| Complaints about the product | 262 |
| Complaints about service or repair | 185 |
| Complaints about billing | 139 |
| Complaints about sales and advertising | 66 |
| Complaints about orders | 64 |
| Complaints about delivery | 32 |
| Complaints about customer service | 23 |
The complaint texts on the profile cluster around unclear or unexpected charges, such as membership fees billed alongside medication and confusion between intro and recurring prices. Others describe cancelled orders or memberships that still led to shipments or charges, and refusals of refunds for used medication or services. Ro’s replies range from explaining how memberships and medication are billed to issuing full or courtesy refunds. BBB explains that its grades are its own view of how a company is likely to treat customers, drawing on complaint history, openness and public records.
Trustpilot reviews of Ro shows a TrustScore of 3.9 out of 5 from 7,719 reviews, and notes that Ro replied to 86% of negative reviews, usually within about a week. A rating or complaint count describes the review site’s page, not proof of any single complaint.
Is Ro’s ad the same as the Wegovy pill ad or other celebrity ads?
| Name | Company | What is reported |
|---|---|---|
| Serena Williams | Ro | Ro’s Super Bowl LX ad, 8 February 2026 (described above) |
| Charles Barkley | Ro | Named a GLP-1 celebrity ambassador in Ro’s release of 29 April 2025. NJ.com, via Yahoo Sports on 27 May 2026, says his Ro ads air widely on TV. |
| Rebel Wilson | Noom | Noom’s chief wellness officer; her “Lose for Keeps” campaign was reported by Fierce Pharma on 20 July 2026 |
| Tom Brady | eMed | eMed’s chief wellness officer, per The Boston Globe, 12 January 2026 |
| Kenan Thompson and DJ Khaled | Novo Nordisk (Wegovy pill) | A 90-second Super Bowl ad, per MM+M, February 2026 |
| Common | Hims & Hers | Narrates a 2026 Super Bowl ad, per Fierce Pharma, 29 January 2026 |
The Novo ad with Kenan Thompson and DJ Khaled is the Wegovy pill spot, not Ro’s. Forbes reports that the FDA letter to Novo dated 5 February 2026 concerned a different Novo ad, not the one that aired during the Super Bowl.
What about compounded versions?
Ro’s weight loss page describes FDA-approved GLP-1 medications. Compounded drugs are a separate category. In its FDA warning letter to Hims, the agency stated: “Compounded drug products are not FDA-approved.” Its FDA warning letters to 30 telehealth companies, announced 3 March 2026, faulted firms for suggesting compounded products match FDA-approved ones, and for advertising compounded drugs under the firm’s own name without qualification.
Who should talk to a prescriber first?
The NIH prescription medicine guide from the National Institute of Diabetes and Digestive and Kidney Diseases names six FDA-approved medicines for long-term use in weight management, among them semaglutide (Wegovy) and tirzepatide (Zepbound). Prescribers can use them for adults with a BMI of 30 or higher, or 27 or higher when a weight-related condition such as high blood pressure or type 2 diabetes is present. NIDDK says they “aren’t for everyone with a high BMI.”
NIDDK also says medications do not replace physical activity or healthy eating, and that they work best with a lifestyle program. Its figure is that a year on medicine plus lifestyle changes brings an average extra drop of 3% to 12% of starting weight, compared with lifestyle changes alone. It also notes that some weight is usually regained after stopping. NIDDK says choosing a medication is “a decision between you and your health care professional.”
What about side effects?
According to NIDDK, anyone with a personal or family history of medullary thyroid cancer or MEN 2 should avoid liraglutide, semaglutide and tirzepatide. Pregnancy rules out all three. Ro’s release points to its safety information, including the boxed warning, at ro.co/safety. Forbes columnist Joshua P. Cohen argues that telehealth companies like Ro sit outside the drug-ad rules that manufacturers follow, so the spot does not walk viewers through side effects in detail.
Before you order
- Compare the total at checkout, membership and medication together, because Ro’s membership figures leave medication out.
- Ask Ro’s insurance concierge, or your insurer, whether GLP-1 coverage applies to you. Ro says that check takes about 1 to 2 weeks.
- Note your renewal date. Ro’s terms say a cancellation 48 hours ahead of renewal stops the automatic charge.
- Ask a licensed prescriber or pharmacist whether a GLP-1 medication fits your health history and what the medicine on your order is.
- Check the maker’s current self-pay prices before you decide.
By HealthDataConsortium.org Research Team
